本文采用理论及案例研究两种方法，在对近年来零售连锁、终端连锁经营相关文

This paper adopts two methods of theory and case study. On the basis of sorting out relevant literatures and works of retail chain and terminal chain operation in recent years, it analyzes the mature practices of typical chain operation cases in the same industry, and analyzes the problems and problems of Henan Telecom's chain operation at this stage. Analyze and learn from the causes, and clarify the optimization direction of Henan Telecom's chain mode, that is, optimize the store manager's responsibility system, clarify the system, and truly empower; optimize store management, eight major commitments to transform store functions; system evaluation, under the company's KPI assessment, Refinement of chain operation assessment indicators with the help of point cards, establishes a division of responsibilities and assessment system from top to bottom, from management to store; at the same time, proposes the concept of smart business hall, enriches experience scenarios, improves store perception, and opens up online and offline platforms at the same time Connect, improve the online sales path for physical channels to cope with the impact of Internet online sales on offline physical retail stores.

This paper adopts two methods of theory and case study. On the basis of combing the relevant literature and works of retail chain and terminal chain operation in recent years, this paper analyzes the mature practices of typical cases of chain operation in similar industries, analyzes and draws lessons from the current problems and causes of Henan Telecom chain operation, and defines the optimization direction of Henan Telecom chain mode, that is, optimizing the store manager responsibility system, Clarify the system and truly empower; Optimize the store management and make eight promises to change the store functions; Systematic assessment: under the KPI assessment of the company, refine the assessment indicators of chain operation with the help of scorecard, and establish the division of responsibilities and assessment system from top to bottom, from management to stores; At the same time, it puts forward the concept of smart business hall, enriches the experience scenes, improves the perception of entering the store, opens up the connection between online and offline platforms, and improves the online sales path for physical channels, so as to cope with the impact of Internet online sales on offline physical retail stores

In this paper, theoretical and case studies are used to analyze the mature practices of typical cases of chain operation in similar industries, on the basis of combing the related literature and works of retail chain and terminal chain operation in recent years, and to analyze and draw lessons from the problems and causes of Henan Telecom's chain operation at this stage, so as to clarify the optimization direction of Henan Telecom's chain operation mode, that is, to optimize the store manager responsibility system, clarify the system and really empower; Optimize in-store management, and the Eighth National Congress promises to change in-store functions; Systematic evaluation: Under the KPI evaluation of the company, with the help of scorecard, refine the evaluation index of chain operation, and establish the division of responsibilities and evaluation system from top to bottom, from management to stores; At the same time, it puts forward the concept of smart business hall, enriches the experience scene, enhances the perception of entering the store, and at the same time opens up the connection between online and offline platforms to improve the online sales path for physical channels, so as to cope with the impact of online Internet sales on offline physical retail stores.