Whether it’s a one-person operation or a company with hundreds of thousands of employees throughout the world, the people who do the work are the business. With appropriate and effective human resource strategies, employees drive business results and are satisfied, productive goodwill ambassadors for the company. Conversely, low productivity, lower revenue, higher costs, and poor customer service are by-products of ineffective HR strategies. The connection between these differing results and the level of employee engagement in an organization was made by the Gallup Organization in research conducted over a period of years and presented in the book First, Break All the Rules:What the World’s Greatest Managers Do Differently by Marcus Buckingham and Curt Coffman (Simon and Schuster, 1999). Buckingham and Coffman identified four factors that contribute to an engaged workforce: