abstractThis study is a study on the phenomenon of customer service staff turnover in Guangzhou Telecom. The purpose is to understand the problems existing in the loss of customer service staff, analyze the causes and put forward the solutions, hoping to provide a modest contribution to the development of the customer service industry. As the service window of telecom enterprises, customer service personnel play a decisive role in the service quality of enterprises.First of all, the research explores the background of the customer service staff in the operator industry, and finds that a reasonable loss of customer service staff is most beneficial to the development of the enterprise. At present, the loss of customer service in Guangzhou Telecom is serious, which is harmful to the development of enterprises. I collected relevant documents on the Internet, summarized the analysis of the reasons for the loss of customer service staff in Guangzhou Telecom, and put forward solutions to the problems in the loss of customer service staff in combination with modern science and technology.If the company wants to keep the pace of customer service staff leaving, it must be able to truly understand the voice of customer service staff, so as to effectively control the staff turnover.Empowering and adding value to customer service personnel can improve the skills of employees and become more proficient in customer service related businesses. With the improvement of skills, the possibility of customer service personnel moving to other industries will be reduced.Key words: customer service staff turnover, Guangzhou Telecom, incentive.
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