Wei Ling (2017) believes that efficient and convenient internet payment can bring great convenience to rural residents in their working life. Sun Xuemin (2017) believes that under the Internet + environment, with the development of the Internet, rural residents pay for E-commerce, which not only brings them rich information and choices, but also brings great convenience to their daily life, the realization condition and the realization way of the consumption have many changes, the consumption choice is also more abundant, the development of the Internet payment has brought more possibility for the consumption choice of the rural resident