可以肯定的是，电子商务，社交媒体平台和数字影响者的兴起，已经以多种方式

To be sure, e-commerce, social media platforms and the rise of digital influencers, the beauty industry has changed in many ways. But so far, cosmetics and skin care products has become a leader, spawned a series of fast-growing new businesses, and contributed to billions of dollars in acquisitions. In contrast, the slow change in hair care. Artemis Patrick, senior vice president of retail, said LVMH, LVMH's investment in multi-brand beauty retailer Sephora a series of guidelines and methods of operation to help "really for their own particular problems and struggling to find customers the best products." Since retailers in the beginning of 2011 to carry Bumble & Bumble, its hair care products has rapidly expanded. "Our customers provide the entire package of hair care products brand is very interested, therefore, their effectiveness, high quality formulations and attractive modern packaging, when it comes to outstanding digital marketing, celebrity hair stylist Serena Oh my hair is founded one part .Serena last year for its cooperation with the Kardashians and Hadids is famous (on Instagram for her 2 million followers recording) - last year with partners to launch the easy-to-use, hair care products and supplements series of easy to use .Serena said: "I noticed on the market there is a major flaw. "Serena said she wanted to create a look like a luxury but affordable, simple packaging and marketing information related to the brand." We are not the kind of pre-planned product and brand messaging ...... we want to stay ahead. "

To be sure, the rise of e-commerce, social media platforms and digital influencers has changed the beauty industry in a number of ways. But so far, cosmetics and skincare products have been the bellwethers, spawning a series of fast-growing new businesses and billions of dollars in acquisitions. In contrast, hair care changes slowly. Artemis Patrick, LVMH's senior vice president of merchandise retailing, said LVMH's multi-brand beauty retailer, Sephora, has invested in a range of guidelines and how-tos to help "customers who are really struggling to find the best product for their particular problem." Since retailers began carrying Bumble in 2011, their hair care products have expanded rapidly. "Our customers are very interested in the hair care brand that offers the whole package, so its efficacy, high-quality formulations and beautifully modern packaging are part of the story of Serena my hair, founded by celebrity hairstylists when it comes to excellent digital marketing. Serena was best known last year for her collaborations with Kardashians and Hadids (recorded on Instagram for her 2 million followers) - last year she teamed up with partners to launch an easy-to-use range of hair care products and tonics. "I noticed a major hole in the market," Serena said. Serena says she wants to create a brand that looks like a luxury but is affordable and has simple packaging and related marketing information. "We're not the kind of brand that pre-plans products and messaging ... We want to stay ahead. "

To be sure, the rise of e-commerce, social media platforms and digital influencers has changed the beauty industry in many ways. But so far, cosmetics and skincare products have become leaders, spawning a series of fast-growing new businesses and billions of dollars in acquisitions. In contrast, hair care changes slowly. Artemis Patrick, LVMH's senior vice president of commodity retail, said Sephora, LVMH's multi brand beauty retailer, has invested in a series of guidelines and practices to help "customers who are really struggling to find the best products for their specific problems.". Since retailers began carrying bumble & bumble in 2011, their hair care products have expanded rapidly. "Our customers are very interested in the hair care brand that provides the whole package of products. Therefore, its efficacy, high-quality formula and exquisite modern packaging are part of it when it comes to excellent digital marketing. Serena was known last year for her collaboration with kardashians and Hadids (recorded on instagram for her 2 million followers) - last year she launched an easy-to-use, easy-to-use line of hair care products and supplements with partners. "I noticed a major hole in the market," Serena said Serena said she wants to create a brand that looks like a luxury but is affordable, with simple packaging and related marketing information. "We're not the brand that preplanned products and messaging We want to stay ahead. "