This paper mainly through the historical literature in-depth research and industry web pages, blogs and other access to information, try to do comprehensive, detailed. Combining with theoretical research, this paper discusses the problems from different perspectives and demonstrates the effectiveness of pricing strategy.(1) literature research: find out the origin of pricing strategy through the description of relevant historical documents. Literature research is the starting point of all studies. In order to realize the innovation of existing analysis and existing analysis results in the analysis of pricing mechanism, we must pay attention to the research and analysis of historical literature. The review and summary of the literature will provide a strong theoretical and practical basis for the research of the paper.