The basic function of advertising is to convey information. If you want to tell someone something, you must attract his interest and attention. This is a truth in interpersonal communication and mass communication. By attracting the audience's attention, the advertisement can achieve the function of convincing them to believe a certain point of view. Because of the popularity of celebrities, celebrity advertisements can easily attract viewers' attention in a messy environment, making products and advertisements the center of public attention. A brand that everyone didn't know about, because the relationship between celebrities was immediately valued, stood out from the complex information, and quickly increased the popularity of the product.
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