Customers are the assets of every business. companies must try their best to satisfy customers for them to come back again to their organization.The needs and demands of the customers must be fulfilled for them to spread a positive word of mouth. Today, positive word of mouth plays an important role in promoting brands and products.After sales service makes sure products and services meet or surpass the expectations of the customers.After sales service includes various activities to find out whether the customer is happy with the products or not? After sales service is a crucial aspect of sales management and must not be ignored.