Now, I don’t want to venture into Search Engine Optimisation (SEO) discussions here as I already had a shower and don’t want to scrub myself again. But, I am pretty certain that whilst having a good, solid, URL with a great structure for human readability still has merits, most success with search engines these days is ads and payments. Link farming, creating tons of fake web sites all linking to another and other dirty tricks of SEO made sure of that.