Coffee CherryOK, first things first, our secret ingredient isn’t coffee. It’s a botanical extract derived from the coffee cherry - the skin and rind of the hand-picked fruit. This extract is GMO-free, decaffeinated and it’s been shown to have incredible brain-supporting properties. We call it Neurofactor. We’ve studied this amazing superfruit and proven that it elevates the body’s levels of the neuroprotein BDNF. BDNF is a vital neuroprotein that is known to strengthen connections between brain cells, and help new connections flourish.*