This article mainly combines my own internship experience, taking A Investment Co., Ltd. as an example, to analyze the problems in the process of mining customer needs of A company in the context of online sales, such as the lack of mining potential needs of customers, the ability to identify online information needs to be improved, Ignore the problems of communication with customers in reality, and based on the analysis of these problems, company A can dig deeper into customer needs related suggestions from the background of online sales. It is hoped that through this research, we can provide advice and suggestions for customer needs in the context of online sales.
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