SEARCH is the magic weapon for an o

SEARCH is the magic weapon for an online presence. Search marketing is all about knowing the proper keywords to identify with your site: keywords are how you define your brand, your products or services in the marketplace. A consumer types a phrase or question into Google related to what she is looking for. If any of the phrases she inputs matches the keywords in your brand/business description, your site listing will come up in the search. You can buy keywords, meaning allocate ad dollars to keywords to get your brand higher up in the search results. Common words are more expensive than specific phrases. Active social channels also move your brand up on the search list. Google loves active brands. This puts more importance on daily social media comments.