In most tourist areas, there is a general lack of understanding of the true meaning of tourism, simply for the purpose of obtaining the maximum economic benefits. The development of Lijiang tourism has brought remarkable economic benefits, but the irrationality of development and management is becoming more and more prominent. On the whole, the development of Lijiang tourism is largely based on the development of resources in the region as the basic starting point, the development of attractions lacks a unified layout on the macro, the number of repeated construction projects is increasing, and the convergence phenomenon is becoming more and more significant. In the specific development and management measures and copy the general tourism planning, there is no unified standard of measurement, but also lack of a correct and perfect mechanism to guide, so that some scenic spots provide poor quality of tourism services, characteristics are not distinct. Some have even caused developmental pollution and destruction, damaging the natural environment of eco-tourism areas.
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