Based on the related theories of the construction of cross-border e-commerce platform consumer trust, this paper further analyzes the influencing factors of consumer trust and the problems faced by the construction of cross-border e-commerce platform consumer trust. Combined with the trust factors and the difficulties faced, this paper analyzes the corresponding measures of several processes of trust construction. Based on the related theories of the construction of cross-border e-commerce platform consumer trust, this paper further analyzes the influencing factors of consumer trust and the problems faced by the construction of cross-border e-commerce platform consumer trust. Combined with the trust factors and the difficulties faced, this paper analyzes the corresponding measures of several processes of trust construction.<br>
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