The headquarters has a strong R & D team, rich product innovation ability, and can quickly adapt to market changes. It has a whole professional training team, which can solve different problems in different regions. In order to improve the overall efficiency of the store and maintain the brand image, the headquarters will help to solve the actual problems of SMD franchisees. Only a mature brand can guarantee the success rate of franchisees. It has a perfect operation and management mechanism, mature business skills, can directly serve franchisees and greatly reduce investment.