As can be seen from the table, the promotion effect of online banking on the total household consumption of rural residents is slightly weaker than that of mobile banking. The first reason may be that the overall cultural quality of rural residents is not high and they are not familiar with the use of online banking. Although the descriptive statistics of the preceding variables show that the average opening rate of online banking in rural areas is higher than that of mobile banking. However, because the operation of online banking is more complicated and more application scenarios are online shopping, the usage rate of online banking is not as high as that of mobile banking in farmers' daily life