, after 2009, "double 11" refers to the e-commerce online promotion day, which is now known as the "double 11" shopping carnival.<br>The "double 11" online shopping Carnival originated from the promotional activities held by Taobao Mall (tmall) on November 11, 2009. Although the number of merchants and promotional efforts were limited at that time, the turnover far exceeded the expected effect. Therefore, November 11 became a fixed date for tmall to hold large-scale promotional activities.
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