Good advertising must not only meet

Good advertising must not only meet the needs of businesses, but also meet the needs of the general public. Its design and creation are inseparable from national culture. As a cultural phenomenon, advertising can only be accepted by consumers and achieve its aspirations only on the basis of obedience, absorption and reflection of national culture, rooted in the soil of national culture, and viewing national culture from a multi-dimensional perspective. Only by clarifying this point can advertisers arouse the awareness of national traditional culture, guide advertisers to organically combine modern advertising with traditional elements of national traditional culture, and create excellent advertising products with strong national traditional elements and distinctive national characteristics.