KLN公司在衡量不同产品、服务、区域以及在职群体盈利水平的基础上，实行

KLN Company implements channel differentiation based on measuring the profitability of different products, services, regions and in-service groups. This will help the management decide which course products or marketing activities should be expanded, contracted or cancelled, and which marketing channels should be used. And based on the characteristics of the development of the online education industry, maintain close and continuous cooperation with provincial-level basic operators (system development, operation and maintenance services) and prefecture-level basic operators (business promotion operations). On the basis of in-depth cooperation with basic operators to jointly promote business development, with the help of the group's brand influence, to make up for the company's weak influence in the initial stage, and to give full play to KLN's strong points of being close to users, strong innovation vitality, and rapid market promotion. Form a situation of rapid development of mutual benefit and win-win. Focus on tapping the network potential and user learning potential at the same time, combining the characteristics of the online education industry and the market needs of the KLN company's target groups, centering on network marketing, and developing network potential: internal marketing precedes external marketing and is carried out with the help of the group. Propaganda, increase the cash flow brought by new customer relationships due to factors such as word of mouth and recommendation. At the same time, explore and enrich other marketing channels, combining online promotion and offline promotion

KLN's channel differentiation, which measures the profitability of different products, services, regions, and working groups, will help management determine which course products or marketing activities should be expanded, scaled down or eliminated, and which marketing channels should be used, and maintain close and ongoing relationships with provincial base operators (system development operations), and municipal base operators (business promotion operations) based on the characteristics of the online education industry. On the basis of in-depth cooperation with basic operators to jointly promote business development, with the help of the Group's brand influence, make up for the company's weak influence in the initial period, give full play to KLN company close to users, strong innovation vitality, rapid marketing strengths, in order to form a mutually beneficial and win-win rapid development situation. Focus on tapping the potential of the network and user learning potential, combined with the characteristics of the online education industry, as well as KLN company target group market demand, around the network marketing as the center of the spread, the development of network potential: internal marketing before external marketing, with the strength of the Group to vigorously promote, increase the reputation and recommendation of new customer relations and other factors brought about by the cash flow. At the same time, to explore and enrich other marketing channels, online promotion and offline promotion combined.

On the basis of measuring the profitability of different products, services, regions and on-the-job groups, KLN company implements channel differentiation, which will help the management decide which course products or marketing activities should be expanded, contracted or cancelled, and which marketing channels should be used. According to the characteristics of the development of online education industry, KLN will maintain the operation and maintenance business with provincial-level basic operators (system development, operation and maintenance) ）And municipal basic operators (business promotion and operation business) have a close and continuous cooperative relationship. On the basis of in-depth cooperation with basic operators to jointly promote business development, with the help of the group's brand influence, it can make up for the weakness of the company's weak influence in the initial stage, and give full play to KLN's strengths of being close to users, strong innovation vitality and rapid market promotion, so as to form a rapid development situation of mutual benefit and win-win. Pay attention to the development of network potential and user learning potential, combined with the characteristics of online education industry and the market demand of KLN company's target group, focus on network marketing and develop network potential: internal marketing precedes external marketing, vigorously publicize with the help of the group, and increase cash flow brought by new customer relationship formed by factors such as word-of-mouth and recommendation 。 At the same time, expand and enrich other marketing channels, and combine online promotion with offline promotion