It is of great significance for the development of e-commerce enterprises to master customer satisfaction information in time and establish a perfect satisfaction evaluation mechanism.According to the particularity of online shopping and the characteristics of online consumers, the evaluation model and index system of customer satisfaction in online marketing of clothing enterprises are constructed.Conduct research. SPSS was used for descriptive statistical analysis, reliability and validity analysis, correlation analysis and regression analysis.(1) the five dimensions of customer experience, including sensory experience, emotional experience, thinking experience, action experience and related experience, in addition to the related experience, the other four dimensions have a significant positive impact on customer satisfaction.(2) the five dimensions of sensory experience, emotional experience, thinking experience, action experience and related experience in customer experience all have a significant positive impact on customer trust.(3) as an intermediary variable, customer trust plays an intermediary role between customer experience and customer satisfaction.Finally, according to the results of empirical analysis, the rationalization suggestions on how to grasp the main factors of consumer experience to stimulate the internal psychological needs of consumers, win their trust in websites and businesses, and finally decide to purchase are as follows: