Enterprises can use communication t

Enterprises can use communication tools to strengthen brand publicity from the side. Enterprises can use advertising, public relations, sales promotion and other means to deepen consumers' understanding and association of brands and promote the personalized image of brand products. Brand promotion is based on the core positioning of brand, which completes the process of consumers' recognition of brand image and obtains the personalized performance of brand marketing. When promoting products, enterprises should focus on the side publicity of brand products, strengthen the publicity of the role, cultural background and popular elements of brand products, and establish professional statements of brand products, so that consumers will think of brand products when they hear professional statements. Through the side publicity of brand products, the influence scope of brand products is expanded, and the publicity field of brand products is extended to social culture and information of the times, so as to complete the marketing publicity of brand products.