通过对不同地点创意图形的再设计，打破固有的元素的守旧,摒弃生搬硬套的传

By redesigning the creative graphics of different locations, breaking the conservatism of the inherent elements, abandoning the traditional map mode of rigidity, by grasping and emphasizing its elemental characteristics, diversifying the parts of the main body, focusing on the main image and the whole Structure, so that viewers have a visual interest to build Shanghai's "Nonghao" cultural brand, highlight the city's spirit and character, and shape the soul of urban development. <br>In this paper, the design of the mascot drawing from the analysis of language as the direction. The localization of requirements, the integrity of the design, the layout design from the requirements of different angles to the transmission of emotions and cultural continuation, summarized the theoretical basis of the necessary factors for the design of the mascot diagram for the mental state of the mascot diagram design. According to the different starting points of the design ideas, the necessary factors are to analyze and guide the design mental state, provide reference and clear the vein of design thinking of refined mascot diagram.

Through the re-design of creative graphics in different places, break the old-fashioned elements of the inherent elements, abandon the traditional map model of rigid sets, by grasping and emphasizing its elemental characteristics, in the main part of the diversified processing, the focus on the main image and the overall structure, so that the viewer has a visual interest to create Shanghai's "Nong good" cultural brand, highlighting the city spirit and character, for urban development to shape the soul.<br>In this paper, the mascot map design obtained from the analysis of language as the direction. The requirements of localization, design integrity, to emotional communication and cultural continuity and communication of different angles of the requirements of layout design, summarized for the mascot map design psychological state of the need to provide the necessary factors of the theoretical basis. According to the different starting point of the design idea, the necessary factor is the analysis and guidance of the design psychological state, provide reference and clear refinement of the mascot map of the design thinking of the vein.

By redesigning the creative graphics in different places, breaking the old-fashioned elements, abandoning the traditional map mode of rote copying, by grasping and emphasizing the characteristics of the elements, the part of the main body is diversified, and the focus is on the main body image and the overall structure, so that the audience will have visual interest to build the "Nonghao" cultural brand in Shanghai, and show the spirit and character of the city, Shaping the soul for urban development.<br>In this paper, language as the direction of the analysis of the mascot design. The localization of requirements, the integrity of design, and the requirements of different angles of emotional communication and cultural continuity communication are used for layout design. The theoretical basis of the necessary factors for the design of mascot map for the psychological state of mascot map design is summarized. According to the different starting points of design ideas, the necessary factors are to analyze and guide the psychological state of design, provide reference and clarify the vein of design thinking of refined mascot map.<br>