Answers to these questions are chal

Answers to these questions are challenged by asking still another series of questions. Why is the process even being done? Why is it being done where it is being done? Why is it being done when it is being done?Creativity can also be stimulated by brainstorming, letting a group of people knowledgeable about the process propose ideas for change by saying whatever comes to mind. A facilitator records the ideas on a flipchart, so that all can see. Participants are discouraged from evaluating any of the ideas generated during the session. The purpose is to encourage creativity and to get as many ideas as possible, no matter how far-fetched the ideas may seem. The participants of a brainstorming session need not be limited to the design team as long as they have seen or heard the process documentation. A growing number of big companies are taking advantage of the Internet and specially designed software to run brainstorming sessions that allow people at far-flung locations to “meet” online and hash out solutions to particular problems. The technology lets employees see, and build on, one another’s ideas, so that one person’s seed of a notion can grow into a practical plan.