With the advent of big data era, information transmission is more and more convenient, at the same time, enterprises should strengthen the information processing technology, but also strengthen the ability of information screening. Big Data brings a lot of data, and also increases the degree of data confusion. The data contains a lot of practical information, but also adulterated with false information, how to select and guarantee the integrity and objectivity of data and the correctness of data-based prediction is an urgent problem to be solved in the era of big data.