At present, some sales expense mana

At present, some sales expense managers in the enterprise have poor management awareness. Due to the negligence of sales expense management, the sales expense management in the enterprise is not optimistic. In order to change the development status, it is necessary for the enterprise to establish consumption awareness in the process of operation and management, and find the sales point from the product of the enterprise. In daily management, the enterprise management focuses on material procurement and quality control, and does not combine product characteristics to study practical consumption channels, resulting in long-term backlog of products and loss of a large number of economic benefits. Therefore, managers need to establish brand awareness and sales awareness of products. The cost and selling expense of the product itself are obtained from the sales revenue, and they are positively related to the sales revenue. Managers need to clarify the relationship between the three, take improving economic returns as the leading role, pay attention to the importance of consumption awareness, while meeting market demand, control the product price within a reasonable range, adopt various ways to reduce sales costs, actively open up a variety of sales channels, and improve sales revenue.