Fan economy generally refers to the

Fan economy generally refers to the operational revenue-generating behavior based on the relationship between fans and followers. It is a business operation mode that gains economic benefits and social benefits through improving user stickiness and word-of-mouth marketing. In the past, most followers were stars, idols and industry celebrities, etc., for example, fans in the music industry bought singer albums, concert tickets, and products favored or endorsed by stars. Now, the Internet has broken the shackles of time and space, and the fan economy is widely applied in many fields such as culture and entertainment, selling goods and providing services. With the help of a certain platform, merchants gather the circle of friends and fans through a certain point of interest, and provide fans with diversified and personalized commodities and services, which can eventually be converted into consumption and realize profits