Enterprise customer relationship management is a new concept, it is a new business strategy and concept,The implementation of this management strategy is conducive to promoting the innovation and reform of enterprise management mode. The enterprise's business philosophy and business model follow the market changes and keep pace with The Times, so constantly change in innovation, strengthen customer relationship management, seriously study CRM, choose a customer relationship management method that matches the actual requirements of the enterprise to make the enterprise get twice the result with half the effort.Enterprise customer relationship management can lay and shape the foundation of good customer relationship, which contributes to more long-termMaintain customers, thereby reducing operational risk and barriers. Management guru Drucker once said, "Business managementIt's all about getting customers and keeping them." It can be seen that having customers is the foundation of enterprise operation. It can be said that the foundation and lifeblood of enterprise survival and development is to establish long-term cooperative and mutually beneficial relationship with customers.