According to the survey, when consu

According to the survey, when consumers buy goods, they have changed from focusing on the price and quality of the goods to paying more attention to the overall psychological feeling and service of the goods, the experience marketing of each enterprise gradually increases the development of the psychological attributes of the products, and attaches importance to shaping the aspects of the products'taste, image, personality and Sensibility, so as to create the psychological attributes consistent with the psychological needs of the target consumers, to help consumers form or anticipate an experience of interest.