For my fashion brand GALA, I created a suitable brand name and a matching LOGO. The style of the whole brand is mainly Baroque style, which combines the traditional costumes of Baroque period with modern costumes. The fashion series are all formal dress, which is suitable for formal occasions. The logo adopts the cross element, and uses gold lines to imitate the shape of silk and wrap it around the cross. The brand name GALA is placed in the middle of the logo, so that people can remember it at a glance. My inspiration comes from the brand dolce&gabbana's high-end ready-to-wear show in autumn and winter 2012, which is full of modern baroque era. However, the difficulty I face is that there are many kinds of baroque patterns, so it is difficult to easily find patterns that are suitable for my design, but fortunately, the results are suitable. I learned from this project how to integrate the heavy chain into dress and how to find the best color scheme, which gave me a better understanding of fashion design.
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