随着科技水平的不断提高，网络信息技术的发展，企业网上销售数据利用得到普

With the continuous improvement of scientific and technological level and the development of network information technology, the use of online sales data of enterprises has been generally respected. However, there are still many problems in the use of online sales data by many companies, resulting in the waste of a lot of valuable online sales data resources. Therefore, further improving the enterprise's understanding of the use of online sales data, actively developing and using online sales data resources, and solving the existing problems of the enterprise will greatly help improve the management level and operational efficiency of the enterprise. This article takes Hebei Lvjianbao Company as an example to seriously analyze the existing problems of Lvjianbao Company's online sales data utilization. Through field investigations and interviews, it was found that the company's online sales data management is not standardized; the lack of understanding of the use of online sales data; the poor adaptability of online sales data affects the use; the poor ability to apply online sales data utilization and other issues. And to analyze the existing problems of the company's online sales data utilization, it is proposed to establish and improve the online sales data utilization management mechanism; change the concept to improve the understanding of online sales data utilization; strengthen online sales data utilization quality management to improve online sales data quality ; A series of measures such as improving the software and hardware foundation of the company's online sales data utilization are used to improve the management level and operational efficiency of the company, maximize the potential of the company's online sales data utilization, and fully utilize the online sales data utilization information The role of resources.

随着科技水平的不断提高，网络信息技术的发展，企业网上销售数据利用得到普遍推崇。但是，现在还有许多的企业在网上销售数据利用上还存在较多的问题，导致大量有价值的网上销售数据资源浪费。所以，进一步提高企业对网上销售数据利用的认识，积极开发和使用网上销售数据资源，解决好企业现存的问题，对提高企业的管理水平和运营效率有极大的帮助。本文以河北绿建宝公司为例，认真地分析了绿建宝公司网上销售数据利用存在的问题。通过实地调查和访谈发现该公司网上销售数据管理不规范；对网上销数据利用认识不足；网上销售数据适应性较差影响利用；应用网上销售数据利用的工作能力较差等一系列问题。并针对该企业在网上销售数据利用上存在的问题进行分析，提出了建立健全网上销售数据利用管理机制；转变观念提高对网上销售数据利用的认识；强化网上销售数据利用质量管理提高网上销售数据质量；加强企业网上销售数据利用软硬件基础的完善等一系列措施，用于提高绿建宝公司的管理水平和运营效率，最大限度地挖掘企业网上销售数据利用的潜力，充分发挥网上销售数据利用信息资源的作用。

With the continuous improvement of science and technology, the development of network information technology, the use of enterprise online sales data is generally respected. However, there are still many problems in the use of online sales data in many enterprises, resulting in a large number of valuable online sales data resources waste. Therefore, further improve the understanding of the use of online sales data, actively develop and use online sales data resources, and solve the existing problems of enterprises, which is of great help to improve the management level and operation efficiency of enterprises. Taking Hebei green Jianbao company as an example, this paper analyzes the existing problems in the utilization of online sales data of green Jianbao company. Through the field investigation and interview, we found that the company's online sales data management is not standardized; the use of online sales data is insufficient; the adaptability of online sales data is poor, which affects the use; the ability to use online sales data is poor, and so on. According to the analysis of the problems existing in the utilization of online sales data, this paper puts forward a series of measures, such as establishing and improving the management mechanism of online sales data utilization; changing the concept to improve the understanding of online sales data utilization; strengthening the quality management of online sales data utilization to improve the quality of online sales data; strengthening the improvement of the software and hardware foundation of online sales data utilization It is used to improve the management level and operation efficiency of lvjianbao company, maximize the potential of online sales data utilization of enterprises, and give full play to the role of online sales data utilization of information resources.<br>