Different audiences have different

Different audiences have different needs for the content of the program. Due to the audience in age, gender, education, occupation, outlook on life, values and other aspects are not the same, in the aesthetic there are also great differences. For example, viewers with a higher level of cultural knowledge generally prefer more serious, rigorous, and academic cultural programs, and they hope that the programs will focus on some kind of professional cultural knowledge, or some type of cultural knowledge. Viewers with a lower level of cultural knowledge have a certain cultural foundation, and they hope to further enhance their cultural level on their own. Such viewers pay more attention to the experience of the programs than to the form of the programs.