其次，广告对消费者选择的影响，当购物者确定要买的商品后，他就要决定买哪

Secondly, the influence of advertising on consumer choice. When a shopper determines which product to buy, he will decide which brand to buy. Sometimes they make both decisions at the same time. For example, the shopping list says "Tide" instead of "washing powder". But if the consumer decides the product first and then chooses the brand, he often has to go through several steps to make a decision. Consumers first consider a series of brands based on relatively simple criteria, and then choose one after careful analysis and comparison. This shopping speed shows that the main reason for consumers to choose brands is their usual understanding of various brands, and their main channel for obtaining product information is advertising.

Second, the impact of advertising on consumer choice, when the shopper determines what to buy, he has to decide which brand to buy. Sometimes they make both decisions, such as "Tide" on the shopping list instead of "laundry detergent." But if the consumer decides the goods before they choose the brand, he often has to take several steps to make a decision. Consumers first consider a range of brands based on relatively simple criteria, and then after careful analysis and comparison, select one. This speed of shopping shows that consumers choose brand mainly on the basis of their usual understanding of various brands, and their main channel of access to product information is advertising.

Second, the impact of advertising on consumer choice, when the consumer is sure to buy goods, he will decide which brand to buy. Sometimes they make both decisions at the same time. For example, the shopping list says "tide" instead of "washing powder". But if a consumer chooses a brand after identifying the product, it often takes several steps to make a decision. Consumers first consider a series of brands according to relatively simple standards, and then select one after careful analysis and comparison. This kind of shopping speed shows that the main basis for consumers to choose a brand is their common understanding of various brands, and their main channel to obtain product information is advertising.