Use mainstream platforms such as We

Use mainstream platforms such as WeChat and Weibo or social platforms with high user activity such as Douyin and Xiaohongshu to share and spread commodities, or use social interaction to publish product information to complete product promotion, thereby inducing consumers' desire to purchase and produce purchasing behavior. While integrating the two major digital trends of e-commerce and social media, it has become an important driving force for online shopping behavior, with broad industry development potential and growth prospects.