So it's a punishment, But what type of punishment is it? a positive punishment, Okay, Now let's say i decide i would like my dog to sit, so as soon as he said, i'm going to give him something he wants like a treat or petting, So i am increasing the behavior by adding something he wants, So what category is it? yes positive reinforcement, And then lastly, let's say i wish my dog will sit instead, and so i'm going to stay on his leash, and as he's jumping, he's going to feel it pulling on his neck, and as soon as he sits, that pressure is going to release, So if i'm talking about sitting is that reinforcement or punishment, reinforcement because i'm trying to increase it, And then, when he sat the chain or whatever is around his neck got loose, So what category is that? right negative reinforcement he's learned on the release of that pressure, now animals learn every day to operate conditioning, It's they learn that way when we're training him specifically, as well as on their own in the wild, So here's an example, This is a scrub jay that used to visit me at seven o'clock every morning, Why do you think a scrub jay might visit you get at breakfast breakfast, I didn't feed at breakfast on purpose, my dog at that time would eat out of a buster cube, And so the food would roll out and then the scrub jay would catch the scraps for go pick up the scraps, so it was getting positive reinforcement, And that's how it learned how to come to my house on time, here's another example, What does this mean doing? Can you tell? Yes, it's shopping sort of, Except it's not paying, so it's really stealing, isn't it? Yeah, what is this we can't act in the garbage can, Do you think it's getting yeah positive reinforcement now, Have you ever tried to train em cc to stop doing this? It's not that easy, Or how about a bear have you ever tried to train a bear to stop reading a garbage can if this is really hard behavior break now, the interesting thing about positive reinforcement as people say, oh, i don't think it's strong enough, I can't use it with my dog, Hey, well ask this store owner, Positive reinforcement here is very strong, This mechanical want to keep coming back, so positive reinforcement is very strong, okay this is an ostrich at the sacramento zoo and the zoo we wanted we wanted this ostrich here it is is working now, We wanted this ostrich, The pack this little target, and we wanted the other ostrich detect the big target, Now, If this ostrich pecks a little target, what should i do, a hurry up can be awarded it, What should i do if he picked the wrong target? he had nothing, Make sure he does not get rewarded, How can i don't hit him over the head, why don't i use positive punishment it? if i need these positive punishment, He'll actually run away, and then i won't be able to train him, And then you better be careful if you're going to go in there later, because when you're not looking, That's when he's going to get you, okay here's another example, This is an ultrasonic darker it says uses negative reinforcement to stop barking, And what this device does is when the dog barks admits a really loud ultrasonic tone that we can't hear, But the dog can, It's a one hundred and twenty decibels, so it should hurt their ears, Now, It sends uses negative reinforcement to stop barking, Is that correct now, why is that incorrect? yeah because they want to reduce the behavior of bargain, right so it's a punishment because they've just they've decided to sell it as a product that stops sparking the right, They're not selling it is a product that trains quiet behavior, They just want to stop the barking, now if they developed product to train quiet behavior, then it could be negative reinforcement, but their goal is to stop barking, and it's just going to randomly go on when it hears the sound, and it may keep going after the required, Who knows how long it takes for it to shut off,