The Moisturizing Soft Cream formula has not changed – it is the same formula your clients know and love. We have introduced advanced claims and next-generation support to elevate the unique sensoriality and high-performance of this beloved moisturizer texture.Almost 10 years ago, La Mer introduced our concept of ‘soft’ with the introduction of The Moisturizing Soft Cream. Now, we are taking the opportunity to highlight our soft texture with a new key message and enhanced storytelling of our innovative Moisturizing Spheres delivery system. In addition, we are addressing the needs of today’s consumers as trends in skincare change which include consumers’ needs for strengthening skin and skin’s barrier.