广告大师大卫·奥格威(D·Ogilvy)认为:“品牌是一种错综复杂的象

Advertising guru David Ogilvy (D · Ogilvy) said: "The brand is a symbol of the complex, which is the sum of intangible brand attribute, name, packaging, history, reputation, advertising the brand but also because consumers right. its use impression, as well as their own experience and be defined. "

Advertising guru David Ogilvy (D. "Brand is an intricate symbol, it is the intangible sum of brand attributes, names, packaging, historical reputations, advertising styles," says Ogilvy. Brands are also defined by consumer sperceptions about their use, as well as their own experience."

According to advertising master D. Ogilvy, "brand is a complex symbol, which is the intangible sum of brand attributes, name, packaging, historical reputation and advertising methods. The brand is also defined by consumers' impression of its use and their own experience. ".