研究结果表明，当代大学生非理性消费行为分为两个维度———冲动消费和盲目

The research results show that the irrational consumption behavior of contemporary college students is divided into two dimensions-impulsive consumption and blind consumption. Among them, impulsive consumption means that consumers do not give too much consideration when buying goods, and they buy goods that are not planned; blind consumption means that consumers do not have independent opinions when shopping, and the purchase of the goods is influenced by others, or because consumers Consumer behavior that results from blindly pursuing a brand.

The results show that the irrational consumption behavior of contemporary college students is divided into two dimensions - impulsive consumption and blind consumption. Among them, impulse consumption refers to that consumers do not consider too much when buying goods, and buy goods that are not planned; Blind consumption refers to the consumption behavior that consumers have no independent opinion when shopping, and the purchase of the commodity is influenced by others, or because consumers blindly pursue the brand.

The results show that the irrational consumption behavior of contemporary college students is divided into two dimensions-impulsive consumption and blind consumption. Among them, impulsive consumption means that consumers don't think too much when purchasing goods, and they buy goods that are not planned; Blind consumption means that consumers have no opinion when shopping, and the purchase of the goods is influenced by others, or because consumers blindly pursue brands.