Product benefits could have been communicated betterDoes not feel native to the platform by speaking to cameraProduct could have been shown sooner*Business of FashinAppendixsocial shooting guidelines / photo + video rules of thumbGeneral guidelines:Make sure both of your camera lenses are clean (front and back).When shooting yourself, make sure the light is bright and hitting your face evenly.Natural daylight and direct sun is best.Ring lights are also good.Avoid back lighting.