One way of further improving concep

One way of further improving conceptual clarity regarding hyperopia is to identify means by which it may be moderated. We argue that construal level may be effective in altering the behavior patterns associated with hyperopia. We also suggest that construal level operates differently for the high hyperopic as opposed to the high self-control consumer. Further, the present empirical investigations pursuing this moderation seek to provide explicit evidence that hyperopic consumers’ aversion to luxury is driven by their focus on long-term goals, as argued by Kivetz and Keinan (2006) and Kivetz and Simonson (2002).