With the rapid economic development, people's income levels continue to increase, people are paying more and more attention to life and health, and their awareness of insurance has gradually increased. Society's demand for insurance products and insurance services is changing. In this context, life insurance companies want to quickly improve their marketing strategies and improve development efficiency, and tap market potential.With the rapid development of economy, people's income level is increasing, people pay more and more attention to life and health, and their awareness of insurance is also gradually enhanced. The social demand for insurance products and services is changing. In this context, life insurance companies want to quickly improve their marketing strategies and improve development efficiency, and tap market potential.