以IP为核心的版权交易作为一种营销理论基础，间接获取市场规模的判断，缺

As a marketing theoretical basis, copyright transactions with IP as the core, indirectly obtain the judgment of the market size, lacking a rational assessment of the value of its own cultural brand. Animation companies themselves lack product lines

As a marketing theoretical basis, IP as the core of copyright transactions, indirect access to market size judgment, lack of rational evaluation of the value of their own cultural brands. Animation enterprises lack product lines

As a kind of marketing theoretical basis, the copyright transaction with IP as the core indirectly obtains the judgment of market scale and lacks the rational evaluation of its own cultural brand value. Animation enterprises lack of product lines<br>