In the book Dress for Success, John Molloy does not hand down dicta on good" or "bad" taste in clothing. His purpose is to reveal what clothing is effective, i.e., what attire makes people view you as successful, powerful, or attractive. The clothes that best help men climb the corporate ladder are
conservative suits, shirts, and ties. He interviewed over 15.000 executives to find out that, Tn matters of clothing, conservative, class-conscious conformity is absolutely essential to the individual success of the American business and professional man.