直播平台通过流媒体技术、智能终端及移动网络等技术实 现了观众与主播、观

The live broadcast platform realizes real-time interaction between viewers, anchors, and viewers through streaming media technology, smart terminals, and mobile networks. The transmission of commodity information is no longer a one-way, straight-line process, but a multiple and repeated process. , Two-way interaction. In the live shopping scene, the anchor will show the audience the characteristics of the product, and can also design check-ins, discounts, lottery, voting, etc. to improve the interaction with the audience, and the audience can communicate with the anchor through barrage, emoticons, gift brushing, etc. For communication, the interaction between the anchor and the audience is real-time and efficient. Traditional offline marketing will be affected by various objective factors such as venue, equipment, time, etc., thereby affecting the audience's enthusiasm for interaction. The interaction between the anchor and the audience in the e-commerce live broadcast room can be used as an important factor in stimulating consumption, which can fully stimulate the positive emotions of consumers, affect their value judgments, induce the audience to purchase behavior, and the audience's loyalty to the anchor will also increase.

Live streaming platform through streaming media technology, intelligent terminals and mobile networks and other technologies to real-time interaction between the audience and the host, audience, the transmission of commodity information is no longer a one-way, straight-line process, but a many times, repeated, two-way interaction. In the live shopping scene, the host will show the characteristics of the goods to the audience, but also design punches, offers, sweepstakes, voting, etc. to improve the interaction with the audience, and the audience can through the screen, expression, brush gifts and other ways to communicate with the host, the host and the audience interaction in real time, efficient. Traditional offline marketing will be affected by various objective factors such as venue, equipment and time, thus affecting the audience's enthusiasm for interaction. The interaction between the anchor and the audience can be used as an important factor to stimulate consumption, can fully stimulate the positive mood of consumers, affect their value judgment, induce the audience to buy the line, and the audience's loyalty to the host will also be enhanced.

Through streaming media technology, intelligent terminal and mobile network technology, the live broadcast platform realizes the real-time interaction between the audience, the anchor and the audience. The transmission of commodity information is no longer a one-way and straight-line process, but a multiple, repeated and two-way interaction. In the live shopping scene, the anchor will show the characteristics of the goods to the audience, and can also design punch cards, discounts, lottery, voting, etc. to improve the interaction with the audience. The audience can communicate with the anchor through bullet screens, facial expressions, brushing gifts, etc. the interaction between the anchor and the audience is real-time and efficient. Traditional offline marketing will be affected by various objective factors such as venue, equipment and time, which will affect the audience's enthusiasm for interaction. The interaction between the anchor and the audience in the e-commerce live broadcasting room can be used as an important factor to stimulate consumption, which can fully stimulate the positive emotions of consumers, affect their value judgment, induce the audience to have purchasing behavior, and the audience's loyalty to the anchor will also be improved.<br>