摘要：当代媒体融合大背景下，电视综艺节目发生着尤为明显的融合之势，在“

Abstract: Under the background of contemporary media integration, TV variety shows are undergoing a particularly obvious trend of integration. Under the centralized force of "Internet +", TV variety shows experience production, dissemination, acceptance, interaction, aesthetics, etc. triggered by media integration. Changes in all aspects are a new opportunity and a new challenge in the development of TV variety shows. Regarding the dilemma faced by TV variety shows in the context of media convergence, how to effectively use the combination of new and old media to achieve their own innovation and development, this article will take the variety show "Classic Yong Chuan" as a research case, starting from the perspective of content production, using media convergence TV variety shows and content production strategies are three dimensions, in-depth analysis of the success and innovation of the program.

Abstract: Under the background of contemporary media fusion, TV variety shows have a particularly obvious trend of integration, under the concentrated power of "Internet Plus", TV variety shows experience the transformation of production, communication, acceptance, interaction, aesthetics and other aspects caused by media fusion, which is a new opportunity and a new challenge in the development process of TV variety. As for the dilemma faced by TV Variety under the background of media fusion, how to make effective use of the combination of old and new media to realize its own innovation and development, this paper will take the variety show "Classic Spread" as a research case, from the perspective of content production, from the perspective of media fusion, TV variety show, content production strategy as three dimensions, in-depth analysis of the successful innovation of the program.

Abstract: under the background of contemporary media convergence, TV variety shows are particularly obvious. Under the concentrated force of "Internet plus", TV variety has undergone changes in various aspects such as production, communication, acceptance, interaction and aesthetics, which is a new opportunity and a new challenge in the development of TV variety. For the dilemma of TV variety under the background of media convergence, how to effectively use the combination of new and old media to achieve their own innovation and development, this paper will take the variety show "classic chant spread" as the research case, from the perspective of content production, with media convergence, TV variety show, content production strategy as three dimensions, in-depth analysis of the success and innovation of the program.<br>