它是一种能辨识、预期及符合消费者与社会需求并且可以带来利润及连续经营理

It is a management process that can identify, anticipate and meet the needs of consumers and society, and can bring profits and continuous operation theory. Marketing management links the R & D and production process of an enterprise with consumer consumption and is an intermediate link. At any time, if the enterprise's marketing management is not done well, the benefits will be bad, and bad products will also have a great negative impact on marketing. Marketing management is systematic, and needs to take into account many other aspects of production, procurement, etc., and needs comprehensive consideration. Marketing management is more important than others. Enterprises can regard marketing management as the center when appropriate, but there is no harm to the overall long-term interests of the enterprise

它是一种能辨识、预期及符合消费者与社会需求并且可以带来利润及连续经营理论的管理过程。营销管理将企业研发生产过程与消费者的消费联系起来，是一个中间环节。任何时候企业的营销管理如果做的不好，效益也就不好，产品不好也会对营销产生极大的负面影响。营销管理是系统化的，需要兼顾到生产、采购等许多其他方面，需要综合考虑。营销管理比起其他的较为重要。企业可以在适当的时候把营销管理视为中心，但有不能伤害企业总体的长期利益

It is a management process that can identify, anticipate and meet the needs of consumers and society, and can bring profits and continuous operation theory. Marketing management is an intermediate link that links the R & D and production process of enterprises with the consumption of consumers. At any time, if the enterprise's marketing management is not done well, the benefit will be bad, and the bad product will also have a great negative impact on the marketing. Marketing management is systematic, which needs to take into account many other aspects, such as production, procurement and so on. Marketing management is more important than others. Enterprises can take marketing management as the center at the right time, but they can't harm the overall long-term interests of enterprises<br>