In the past, media was created from one place, normally a company. Then the company would send out the media to consumers.But with social media, many individual people in different locationscreate content. Those people don’t need very special skills. On the other hand, in traditional media, people need special skills to produce something. Another difference is that social media can be produced much faster. It takes only a few minutes to write a twitter post, for example. But it can take many months to put together a magazine, or years to make a movie.