This dissertation takes Chengdu Neusoft University as the research object. Firstly, it carefully analyzes and studies its current situation through PEST model analysis method, SWOT analysis method and field inspection method, and then proposes targeted development suggestions on this basis. <br>Through this research, it is hoped that the future development of Chengdu Neusoft University Cainiao Station can be improved, to obtain greater benefits at a lower cost, and to provide better and more convenient services for teachers and students in the school, and to achieve a balance between businesses and consumers. Win-win.
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