As the urbanization process brings a series of problems to urban residents, such as smoke, traffic congestion, noise pollution and other urban environmental pollution, more and more urban people like to go to rural leisure tourism. Rural tourism, through its unique cultural and natural landscape as well as the corresponding planting, fishing, aquaculture and handicraft production technology, has created a unique rural culture and attracted urban white-collar workers and the elderly. Students and holiday tourists to rural tourism consumption, not only promote the development of rural agricultural economy, but also reduce the living pressure of urban living environment. Not every village attracts city residents to visit. In the construction of beautiful villages, we should seek the idea of "one village, one product" and shape the unique culture of each village through artistic means. For example, the current agricultural development technology has been innovated, and the traditional agricultural model has been replaced by modern mechanical technology, which needs to be recorded in the history of agricultural culture. It can be displayed through art wall, landscape sketch, etc. The need of rural development is to develop rural culture and attract the consumption of foreign population through art, landscape and culture.