The participation of intermediary organizations can reduce the transaction cost of rural land transfer, increase the price of rural land transfer, break the closure of rural land transfer transaction, improve the standardization of rural land transfer, and help to protect the rights and interests of both parties. If farmers want to transfer the contracted management right of rural land in the market environment, they need to obtain the market information in time. But at present, the marketization operation mechanism of rural land transfer has not been completely established, let alone the formation of a unified transfer market, which seriously restricts the orderly conduct of land transfer. Due to poor land circulation channels of information, often appear farmers have intention but couldn't find a suitable assignee, and the people who need land and can't find the transfer phenomenon, a lot of land conversion are often limited to the village and even within the group, make land benefit is not maximum full play, to a certain extent, affected the degree of land circulation, scale and benefit, Restricted the regional scope of land circulation. In some places, the land circulation is still in the spontaneous stage, and the information channel is not smooth. Some people want to turn around and do not want to flow into the flow, and the lack of a top-down network intermediary service organization leads to the information blockage of land supply and demand, and the information channel is not smooth.