用户更喜欢关注一个有温度的IP形象，而不是冷冰冰的企业品牌。真正打通品

Users prefer to focus on an image of the temperature of IP, rather than the cold corporate brand. Really open up the emotional chain, brand and users between the brand and the target audience to become a communication from the transaction, to become strong correlation from the weak correlation.

Users prefer to focus on a temperature-based IP image rather than a cold corporate brand. Really through the brand and target users between the emotional chain, brand and user can change from transaction to communication, from weak correlation to strong correlation.

Users prefer to focus on an IP image with temperature, rather than a cold corporate brand. Only through the emotional chain between the brand and the target users can the brand and users change from transaction to interaction, from weak correlation to strong correlation.